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Roland AIRA

AIRA — it's coming soon.

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With roots in the very origins of electronic music, AIRA is the new series of products designed to meet the evolving needs of today's electronic musicians. In the studio or on the stage, AIRA brings genre-defining sound and modern performance features to a new generation.

AIRA — it's coming soon.

AIRA — it's coming soon.

With roots in the very origins of electronic music, AIRA is the new series of products designed to meet the evolving needs of today's electronic musicians. In the studio or on the stage, AIRA brings genre-defining sound and modern performance features to a new generation. Watch video.

AIRA — Decibel Festival Seattle 2014

AIRA — Decibel Festival Seattle 2014

The AIRA Crew hit Seattle for the Decibel International Festival of Electronic Music Performance, Visual Art and New Media. DJ Pierre and DJ Spank of PHUTURE participated with Roland on a panel discussing the origins of acid house, how the TB-303 was instrumental in defining the genre, and why... Watch video.

AIRA — Movement Detroit 2014

AIRA — Movement Detroit 2014

The Roland AIRA crew headed to Movement in Detroit - a city integral to the history of electronic music and to our history as a company. AIRA gear was in lots of the performance rigs - keeping the music thumping and the crowds jumping. Check out this video of highlights including cutting edge... Watch video.

AIRA - Miami Music Week 2014

AIRA - Miami Music Week 2014

The Roland crew hit Miami Music Week with the AIRA gear and we thought we'd show you some of what happened. We shared AIRA with a lot of big artists and, as you can see, it caused quite a stir and blew a lot of minds They jammed, performed, and even DJ'd their own VIP party - live - for literally... Watch video.

AIRA - Red Bull Studios New York Interview

AIRA - Red Bull Studios New York Interview

Roland takes a tour of Red Bull Studios New York to talk about their AIRA gear and listen to the SH-2 PLUG-OUT for the first time. Watch video.

AIRA Live with Example

AIRA Live with Example

We caught up with Kai Smith and Andy Sheldrake from Example's band as they play Ultra festival in Croatia. We chat about his rig of TR-8, Jupiter 80 and DD-20 and get his thoughts on the latest products in the Aira range. Watch video.

World premiere of the SH-101 Plug-Out Software Synth

World premiere of the SH-101 Plug-Out Software Synth

Watch the world premiere of the SH-101 Plug-Out Software Synth as David Ålhund (Roland Expert, V-Topia, NUDE, Tweeky) demonstrates the new software synth running on the new Aira System-1 synth, giving the attendees an exclusive first look at this new Roland hardware and software. He also... Watch video.

SSR and Roland present: An audience with Marshall Jefferson, Sister Bliss and Adamski

SSR and Roland present: An audience with Marshall Jefferson, Sister Bliss and Adamski

Marshall Jefferson, Adamski, Luke Solomon and guests discussed how Roland legacy equipment has helped shape the sound of electronic music. They looked at how their unique sound influenced many producers and classic records and also voiced their opinions on the new AIRA gear, how they see this... Watch video.

AIRA — Artists make first contact with AIRA

AIRA — Artists make first contact with AIRA

Groundbreaking artists talk about their experiences with Roland instruments and make first contact with the AIRA gear. Artists appearing are: Arthur Baker, Ricardo Villalobos, A Guy Called Gerald, Rain Man, Netsky, Oscar Burnside, Boys Noize, Dr Meaker, Hardfloor, John Heckle, Hisashi Saito, and... Watch video.

AIRA Artist First Contact - Todd Terry and Kenny Dope

AIRA Artist First Contact - Todd Terry and Kenny Dope

Dance music legends Todd Terry and Kenny Dope check out the TR-8, TB-3 and VT-3. Watch video.

AIRA Artist First Contact - Oscar G

AIRA Artist First Contact - Oscar G

Pioneering DJ and dance music producer Oscar G checks out the Roland TR-8, TB-3 and VT-3. Watch video.

AIRA Artist First Contact — MATOM

AIRA Artist First Contact — MATOM

Groundbreaking electronic duo MATOM (RADIO SLAVE & CAGEDBABY) check out the Roland TR-8, TB-3, VT-3 and SYSTEM-1. Hours of improv jamming ensued. Watch video.

AIRA Artists First Contact - GERMANO STUDIOS

AIRA Artists First Contact - GERMANO STUDIOS

The staff at the famous Germano Studios in NYC tell us how they feel about their new AIRA gear. Watch video.

AIRA Artist First Contact — ROGER SANCHEZ

AIRA Artist First Contact — ROGER SANCHEZ

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AIRA Artist First Contact — DENNIS FERRER

AIRA Artist First Contact — DENNIS FERRER

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AIRA Artist First Contact — FELIX DA HOUSECAT

AIRA Artist First Contact — FELIX DA HOUSECAT

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AIRA Artist First Contact — DJ SKRIBBLE

AIRA Artist First Contact — DJ SKRIBBLE

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AIRA Artist First Contact —  TERRY HUNTER, DJ SPINNA, and KENNY DOPE

AIRA Artist First Contact — TERRY HUNTER, DJ SPINNA, and KENNY DOPE

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AIRA Artist First Contact — ROLAND CLARK, TODD TERRY, and KEVIN KEVIN

AIRA Artist First Contact — ROLAND CLARK, TODD TERRY, and KEVIN KEVIN

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AIRA Artist First Contact — JUNIOR SANCHEZ

AIRA Artist First Contact — JUNIOR SANCHEZ

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AIRA Artist First Contact — STEVE ANGELLO

AIRA Artist First Contact — STEVE ANGELLO

説明 Watch video.

AIRA Artist First Contact — NINA KRAVIZ

AIRA Artist First Contact — NINA KRAVIZ

DJ, Producer and singer Nina Kraviz stops by the Roland offices in Tokyo to check out AIRA. Watch video.

AIRA Artist First Contact — MATT EDWARDS, MATHEW JONSON, VAKULA

AIRA Artist First Contact — MATT EDWARDS, MATHEW JONSON, VAKULA

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AIRA Artist First Contact — DAREK COBBS (PHARRELL WILLIAMS)

AIRA Artist First Contact — DAREK COBBS (PHARRELL WILLIAMS)

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AIRA Artist Interview - Frankie Bones

AIRA Artist Interview - Frankie Bones

Trailblazing techno and house DJ, Frankie Bones, talks about his first experiences with the TR-808 and TR-909 and how AIRA takes his DJ sets to the next level. Watch video.

AIRA Artist Interview - SONIC VISTA STUDIOS

AIRA Artist Interview - SONIC VISTA STUDIOS

Sonic Vista is THE studio in Ibiza. Artists such as Lady Gaga, 50 Cent, David Guetta and Kelis, to name a few, can vouch for it being the hub of creativity if you want to write, record, mix or master. Head honcho Henry Sarmiento talks to Roland about the studio, and the way he uses his latest... Watch video.

AIRA Artist Interview - WALLY LOPEZ

AIRA Artist Interview - WALLY LOPEZ

Wally Lopez is widely regarded as the most important Spanish DJ. Taking time before his residency at the world famous Space in Ibiza, Wally talks about his new live and studio set up with Aira. Watch video.

AIRA Artist Interview - Bryan-Michael Cox on SYSTEM-1

AIRA Artist Interview - Bryan-Michael Cox on SYSTEM-1

Multiple Grammy Award-winning songwriter and producer, Bryan-Michael Cox (Usher, Mariah Carey, Mary J. Blige, Beyoncé, Janet Jackson, Toni Braxton, Diddy,Trey Songz) tells us what he finds so special about the Roland sound and how the SYSTEM-1 fits into his current production flow. Watch video.

AIRA Artist Interview - Dennis Ferrer on SYSTEM-1

AIRA Artist Interview - Dennis Ferrer on SYSTEM-1

Veteran producer and DJ Dennis Ferrer discusses his love of hardware and why making music should be fun. Watch video.

AIRA Artist Interview - Roger Sanchez on SYSTEM-1

AIRA Artist Interview - Roger Sanchez on SYSTEM-1

Prolific house music DJ Roger Sanchez talks about what makes the SYSTEM-1 so useful for those looking to create standout sounds and take their live performances to the next level. Watch video.

AIRA Artist Interview - Dennis Ferrer on TB-3

AIRA Artist Interview - Dennis Ferrer on TB-3

Veteran producer and DJ Dennis Ferrer talks about the power of the TB-3, not only as a bass synth, but as an inspiring, hands-on sequencer for softsynths, analog hardware synths and even drums. Watch video.

AIRA — Analog Circuit Behavior

AIRA — Analog Circuit Behavior

Go behind the scenes and learn how Roland's newly developed Analog Circuit Behavior (ACB) faithfully captures the sound and feel of some our most revered classics. ACB is the technology behind the authentic sound and responsive behavior of the AIRA products. It utilizes original design specs... Watch video.

Artist interviews at the predawn of AIRA (Part 1)

Artist interviews at the predawn of AIRA (Part 1)

Artists Arthur Baker, Ricardo Villalobos, Hardfloor, Netsky, Dr Meaker, A Guy Called Gerald and Boys Noize talk about their experiences with Roland instruments and discuss the joys and challenges of performing electronic music live. Watch video.

AIRA — it's coming.

AIRA — it's coming.

With roots in the very origins of electronic music, AIRA is the new series of products designed to meet the evolving needs of today's electronic musicians. In the studio or on the stage, AIRA brings genre-defining sound and modern performance features to a new generation. Watch video.

AIRA — TR-909 Rhythm Composer

AIRA — TR-909 Rhythm Composer

Roland engineers discuss the technologies involved in getting the right sounds for the successor to the TR-808. The TR-909 Rhythm Composer evolved from the TR-808, adding digital samples and MIDI. House and Techno were born. Now the next step begins. http://www.roland.com/aira Watch video.

AIRA — The Evolution of the Roland TR-808 Rhythm Machine

AIRA — The Evolution of the Roland TR-808 Rhythm Machine

Roland Engineers discuss the initial concept of the TR-808 which was conceived and built in 1980. Although it was designed to create "backing tracks," creative musicians started to use the Rhythm Machine as an instrument and music changed forever. Now the evolution begins again. http://www... Watch video.

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