JOIN US AT THE ROLAND STUDIO Winter NAMM 2025 What’s Happening Across Roland at Winter NAMM 2025? Held every January in Los Angeles, California, Winter NAMM is one of the largest music product exhibitions on the planet. Showcasing the latest musical instruments, production tools, and performance gear, all of Roland’s brands—including the DW Group—will be at the show with a booth packed full of music, artist appearances, special features, competitions, and some very special Lifetime Achievement Awards. Going to the show? Find Roland on Level 2, Booth #202. NAMM All Accessfrom the Roland Studio Visit the Roland Studio for a non-stop parade of performances, discussion panels, and inspiring gear. This playlist will be continually updated, bringing you the latest as it happens. Watch Now NAMM 2025Daily Updates Join us daily from the Roland Studio for an exclusive behind-the-scenes look at the NAMM Show. Immerse yourself in the Roland Studio experience with inspiring artist performances; the World's Quietest Drum Battle featuring V-Drums Quiet Design drum kits; and engaging panels such as “The Art and Impact of Collaboration in Music Production” and “AI for Music: Voice of the Artist Fans,” featuring artists like Black Buttafly, Julian Velard, Landen Purifoy, and more. Day One, Thursday 24th January Host: Adrian Lyles. Watch Now Day Two, Friday 25th January Host: Vicky O’Neon. Watch Now Day Three, Saturday 26th January Host: Daru Jones. Watch Now Roland & BOSS LifetimeAchievement Awards The Roland and BOSS Lifetime Achievement Awards honor artists while providing a timeline of how these musicians and instruments shaped music. Read Now Patrice Rushen& V-STAGE Songwriter, performer, legend: get in the moment with Patrice Rushen and the new Roland V-STAGE performance keyboard. Get ready for some serious chops. Explore BandcampSessions Over the three days of the NAMM Show, Roland is hosting Bandcamp Sessions—an artist showcase celebrating emerging musical talent from Los Angeles. Performances take place live in the Roland Studio at 4 PM each day, or you can watch a featured song below. Bandcamp Sessions are brought to you in collaboration with Bandcamp, Hopeless Records, and Snack Shack Tracks. Day One, Thursday 24th January Artist: illuminati hotties An acclaimed indie rock band known for their clever, genre-defying sound and electrifying live energy. Day Two, Friday 25th January Artist: senses A genre-blending pop rock group whose immersive melodies and soulful lyricism captivate audiences worldwide. Day Three, Saturday 26th January Artist: Vân Scott A talented singer-songwriter with an evocative voice and heartfelt storytelling through music NAMM 2025Visit Our Brands The Roland StudioGet Social Check out all the latest, direct from the Roland Studio at The NAMM Show. It’s the next best thing to being there in person.