ROLAND SHIPS SP-404SX LINEAR WAVE SAMPLER

44.1kHz/16-Bit sound quality, improved DSP effects, and more.

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Los Angeles, CA, November 30, 2009 — Roland Corporation U.S. is pleased to announce general availability of the SP-404SX Portable Sampler (http://www.RolandUS.com/products/SP-404SX). This update to the popular SP-404 offers 44.1kHz/16-Bit sound quality, improved DSP effects, a more versatile pattern sequencer, and easier data management.

The SP-404SX includes 29 DSP effects -- including filter, delay, unique voice effects, subsonic, and looper -- that switch seamlessly for a smooth performance. Twelve trigger pads, three control knobs, and a Sub Pad for rapid triggering allow DJs, musicians, and sound engineers to trigger samples and jingles and apply effects on the fly at the club, gig, or theater.

The built-in microphone, simple user interface, and optional battery operation enable recording with the SP-404SX anywhere inspiration strikes. It is also easy to import samples and utilize the high quality effects onboard for sound design or unique live performance purposes. The more versatile pattern sequencer now includes an improved quantize mode with new shuffle feel for creating the latest in hip hop, R&B, and reggaeton grooves.

“Roland’s SP-Series samplers are popular worldwide among DJs, musicians, and sound engineers alike,” says Vince LaDuca, Product Marketing Manager. “This year Roland celebrates over 3,000,000 SP samplers sold across the world and we are excited to add the SP-404SX to this legacy.”

The SP-404SX is now available with an MSRP of $465.50.

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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 35 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.

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