Exhibit and Workshops at AARP National Event in Los Angeles

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Los Angeles, CA, October 12, 2011 — Roland U.S. is extremely proud to have been involved with the recent AARP Life@50+ Expo, held September 22-24, 2011, at the Los Angeles Convention Center. In partnership with AARP and the National Association of Music Merchants (NAMM), Roland and other NAMM member companies joined forces to demonstrate the many benefits that people over age 50 can experience from recreational music making.

The AARP Life@50+ Expo is a lifestyle conference where AARP members attend sessions, try new experiences, make new friends, and learn ways to lead active lifestyles. For the past 10 years, NAMM and its members have made music and music-making opportunities an important part of the conference. This year, approximately 18,000 AARP members attended the three-day event.

A focal point of the conference was NAMM’s Wanna Play? Pavilion on the exhibit floor, which featured performances, musical instrument workshops, a daily drum circle, and more. For the second year, Roland hosted a large, active exhibit adjacent to the pavilion, where attendees had the opportunity to play and explore various Roland instruments and get demonstrations and music lessons from the company’s top clinicians.

Roland’s HPi-7F and FP-7F digital pianos were very popular attractions, and instructor Scott Houston was on hand to offer personalized lessons to all that stopped by. As host of the Emmy®-winning PBS TV series The Piano Guy, Scott is one of the nation’s most prominent piano teachers, with a unique approach that makes learning the instrument easy and fun.

Many other Roland instruments were enjoyed in hands-on displays, including the ATELIER Combo AT-350C organ, various V-Accordion models, and electronic percussion such as the TD-9KX2 V-Tour Series V-Drums, RMP-5 Rhythm Coach, and HandSonic HPD-10.

The VIMA® JM-5 Entertainment Module was another big hit at the Roland exhibit, drawing large crowds every day that celebrated the social enjoyment of making music. The attendees had great fun singing along with their favorite karaoke tunes, with folks passing the mic around, jumping in to sing backing vocals, and dancing in the aisles as the music played.

"Our exhibit at AARP Life@50+ is all about having fun with music," said Richard Schatz, Manager of Music Education & Institutional Sales for Roland U.S. "All of the people that came and spent time with us were ready either to play and sing together or to find out where and when they could learn. This generation of retirees and soon-to-be retirees is ready to show us how to have a Better Life with Music.”

For information on next year’s AARP Life@50+ Expo, please visit www.aarp.org/events.

About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With nearly 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.

About AARP
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice, and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with nearly 35 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

About NAMM
NAMM is the not-for-profit association that unifies, leads, and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).