ROLAND HOSTS V-PIANO GRAND WORLD PREMIERE AT LINCOLN CENTER

An Evening of World Class Piano Music with David Benoit, Brian Culbertson, Yana Reznik, and Special Guests

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Roland Corporation U.S., a world leader in electronic musical instruments, will join J&R Music and Computer World in hosting the V-Piano Grand World Premiere, a gala event to be held on Thursday, March 31st, at the Stanley H. Kaplan Penthouse, Lincoln Center for the Performing Arts at 7:30pm. This event will be the first time the New York City arts community will be introduced to V-Piano Grand, a stunning new instrument from Roland. All proceeds from this concert will be donated to support music education programs through both the GRAMMY Foundation® and the GRAMMY Museum® Foundation, Inc.

With the introduction of the V-Piano Grand, Roland continues to build upon its legacy of combining state-of-the art digital technology with the organic expressivity of acoustic instruments. Housed in a polished ebony cabinet, the V-Piano Grand provides the unparalleled touch and response of a grand piano, but gives the pianist complete customization of the instrument in a way never before possible. Pianists can change the material the soundboard is made of, the length of the strings, the hardness of the hammers, or the tuning of individual strings, just to name a few. The result is a world-class “stringless” grand piano that responds to each pianist’s individual playing style and character. You have to hear it to believe it.

Roland Corporation U.S., a world leader in electronic musical instruments, will join J&R Music and Computer World in hosting the V-Piano Grand World Premiere, a gala event to be held on Thursday, March 31st, at the Stanley H. Kaplan Penthouse, Lincoln Center for the Performing Arts at 7:30pm. This event will be the first time the New York City arts community will be introduced to V-Piano Grand, a stunning new instrument from Roland. All proceeds from this concert will be donated to support music education programs through both the GRAMMY Foundation® and the GRAMMY Museum® Foundation, Inc.

Featured artists at the V-Piano Grand World Premiere include:

David Benoit (www.benoit.com)
Grammy®-nominated jazz/fusion pianist and composer

Brian Culbertson (www.brianculbertson.com)
Contemporary jazz/funk instrumentalist and composer

Yana Reznik (www.yanareznik.com)
One of the nation’s premier classical pianists

Event Details:

7:30pm, Thursday, March 31, 2011
Presented by J&R Music and Computer World
The Stanley H. Kaplan Penthouse
Samuel B. & David Rose Building
70 Lincoln Center Plaza
(165 West 65th Street)
New York, NY 10023

Ticket Information: $40.00/Person
Tickets are available at the Lincoln Center Box Office or at:
http://www.lincolncenter.org/search_results.asp?showcode=35824

---------

About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With nearly 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit www.RolandUS.com.

About J&R Music and Computer World
This year marks the 40th anniversary of J&R’s rise from a 500 square foot store into the largest single location home entertainment, electronics and computer megastore in the country, occupying more than 300,000 square feet of selling space. The J&R stores now occupy an entire block on Park Row in Lower Manhattan, across the street from City Hall Park. There is also a location in midtown Manhattan, J&R Express, in Macy’s Herald Square showcasing the best and latest in technology and entertainment. J&R’s award winning web site, www.jr.com, enables customers from all over the world to enjoy the unique J&R shopping experience in the comfort of their homes or offices.

About the GRAMMY Foundation
Proceeds will benefit the GRAMMY Foundation and the GRAMMY Museum Foundation, Inc. The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell’s Labels For Education program is proud to be the official education partner of the GRAMMY in the Schools® programs. For more information, please visit www.grammyintheschools.com.

About The GRAMMY Museum
Proceeds will benefit the GRAMMY Foundation and the GRAMMY Museum Foundation, Inc. Paying tribute to music’s rich cultural history, this one-of-a-kind, 21st-century Museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests can experience music from a never-before-seen insider perspective that only The GRAMMY Museum can deliver. For more information, visit www.grammymuseum.org.