One-of-a-Kind Public Exhibit Now Open at Macy’s Plaza Mall
For Immediate Release
Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com
Los Angeles, CA, March 3, 2011—Roland Corporation U.S. and The GRAMMY Museum® are proud to announce Instruments of Art, a traveling exhibit debuting at Macy’s Plaza Mall, one of downtown Los Angeles’ most popular shopping destinations. The one-of-a-kind, 1,000 square-foot exhibit features an interactive display of Roland’s state-of-the-art electronic musical instruments, alongside 33 never-before-displayed photographs of artist performances at the GRAMMY Museum.
The interactive portion of Instruments of Art recreates Roland LIVE, a permanent exhibit at The GRAMMY Museum in downtown Los Angeles. In both locations, visitors can try their hand at playing a variety of Roland’s innovative electronic instruments, inviting them to explore and think critically about how today’s music is crafted. Instruments on display at Macy’s Plaza Mall include the Lucina AX-09 Shoulder Synthesizer, HPD-10 HandSonic Percussion Pad, HD-1 V-Drums Lite, SP-404SX Sampler, and F-110 Digital Piano, as well as BOSS guitar effects and the BOSS VE-20 Vocal Performer.
The photographs on display depict some of the most memorable performances to grace The GRAMMY Museum’s 200-seat Sound Stage, including noteworthy artists like Ringo Starr, Brian Wilson, Annie Lennox, Smokey Robinson, the Jonas Brothers, and Tom Morello.
Open to the public and free of charge, Instruments of Art will be on display at Macy’s Plaza Mall in downtown Los Angeles through March 24, 2011. Roland product specialists will make special appearances for performances and product demonstrations. Plus, you can enter to win an HD-1 V-Drums Lite kit!
For more information, visit www.RolandUS.com/mall.
---------
About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With nearly 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.
About the GRAMMY Museum
The GRAMMY Museum at L.A. LIVE explores and celebrates the enduring legacies of all forms of music and features 30,000 square feet of interactive and multimedia exhibits including Roland LIVE. Through thought-provoking and dynamic public and educational programs and exhibits, guests can experience music from a never-before-seen insider perspective that only The GRAMMY Museum can deliver. For more information, visit http://www.grammymuseum.org.