The Gospel Music Channel and the American Heart Association’s Power to End Stroke Campaign

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Los Angeles, CA, February 18, 2010 — Roland Corporation U.S. is proud to be the sole musical instrument sponsor of the Most Powerful Voices choir contest, presented by the Gospel Music Channel and the American Heart Association’s Power to End Stroke Campaign.

This online choir competition is designed to involve entire worship communities, encouraging church members and their friends, co-workers, or others in their social network to vote for their favorite choir at the contest website, http://choir.gospelmusicchannel.com.

Choirs will register and upload a video or MP3 recording of one song (see contest website for clearance details) and provide pictures and background information. There will be two categories — one for large choirs with more than 50 members and one for small choirs with 50 members or less. A panel of judges from the AHA, GMC, Roland, and a celebrity gospel artist will select the top 10 choirs in each category to advance to the final round, where voting will be done by the public.

The winning choirs will receive $5,000 in musical instruments and recording gear from Roland, including the brand new V-Combo VR-700 Keyboard, the AX-SYNTH Shoulder Synthesizer, KC-110 Battery-Powered Keyboard Amplifier, and CD-2e SD/CD Recorder with CS-15R Stereo Microphone Kit.

Winners will also be featured on the Gospel Music Channel, receive personalized coaching by EMI Gospel artist Myron Butler, and have the opportunity to perform live at the 2010 Power Awards in New York City.

Open submissions for the Most Powerful Voices contest will be taken through March 20, 2010. For complete information on how to enter the Most Powerful Voices choir contest, please visit: http://choir.gospelmusicchannel.com/about.php.

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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 35 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.