ROLAND UNVEILS FP-7F DIGITAL PIANO

SuperNATURAL Piano Sound Engine Added to Popular FP Series Piano

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Los Angeles, CA, September 1, 2010 — Roland U.S. is proud to introduce the FP-7F Digital Piano, the latest addition to its popular FP series piano lineup. The FP series has been a continuing top-seller, thanks to its portable, stylish design with onboard speakers and affordable price point. The new FP-7F adds four major new features: Roland’s SuperNATURAL Piano sound engine, an all-new PHA III Ivory Feel-S Keyboard with Escapement, a vocal mic input with companion Harmony effects, and an onboard looper.

Previously available only in their top-line digital pianos, the new FP-7F now includes Roland’s SuperNATURAL Piano engine. This breakthrough technology creates the ultimate piano playing experience, delivering seamless variations in tone from pianissimo to fortissimo, notes that fade naturally without looping, and three-dimensional sound and response.

The FP-7F also features Roland’s newly developed PHA III Ivory Feel-S Keyboard with Escapement. Offering progressive hammer action, an escapement mechanism, this new keyboard gives players unmatched expression and performance authenticity. Additionally, every key is constructed of a special proprietary material that provides excellent moisture absorbency, with the white keys replicating the unique appearance and comfortable feel of real ivory keys.

For sing-along fun, the FP-7F provides a built-in microphone input, and the powerful onboard Harmony engine lets users add duet, trio, and quartet harmonies to their own voice with effects derived from the BOSS VE-20 Vocal Processor. To create the harmony voices, the Harmony engine automatically detects the chords the user plays on the keyboard in real time.

Also onboard the FP-7F is a looper that lets a player record and play back their performance as a continuous audio loop. This is great for creating play-along backing, and unlimited overdubs can be added as well. Users can record the sounds of the FP-7F itself (including rhythm patterns from its large built-in library) and from a connected vocal microphone. In addition, loops can be saved as WAV files to USB flash media and used with the FP-7F’s USB Audio Key playback feature.

The FP-7F is available in black (FP-7F-BK) or white (FP-7F-WH) finishes, and comes standard with a DP-10 Damper Pedal. Options include the matching KSC-44 stand and the RPU-3 Triple Pedal Unit. The RPU-3 offers a true grand piano playing experience with three foot pedals, as well as advanced control of the FP-7F’s Harmony and Looper features.

The FP-7F is expected to ship in November with an MSRP of $2,199.00 for the black finish, and $2,299.00 for the white finish. For more information, please visit www.RolandConnect.com.

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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 38 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.

For high-resolution images of this product, please visit: http://www.RolandUS.com/Media.