Effective September 1, 2010
For Immediate Release
Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com
Los Angeles, CA, September 1, 2010—Effective September 1, 2010, Roland U.S. will be the distributor of all Cakewalk by Roland branded PC music products. Roland will also begin to sell Cakewalk software products to independent music retailers.
This effort will streamline sales and distribution channels, and provide dealers easy access to Roland’s entire line of music instrument and recording products through the Roland U.S. sales team.
“With this change, we will be able to better service independent music retailers with Roland’s established sales team,” says Brian Alli, VP of Sales for Roland U.S.
“We are very excited about this change in distribution that will extend the reach and support of Cakewalk software products in the U.S. music retail channel,” said Cakewalk’s Robin Kelly, Vice President of Sales & Marketing. “Additionally, with this change moving forward, Cakewalk will focus on what’s been core for over two decades: developing the best and widest range of software products for music creation professionals and enthusiasts around the world.”
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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 38 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit www.RolandUS.com.
About Cakewalk
Cakewalk, Inc. is the world's leading developer of powerful, yet easy-to-use products for music creation and recording. Millions of musicians around the world choose Cakewalk products to produce audio for the professional music, film, broadcast, and video game industries. These customers include Grammy®- and Emmy®-winning producers, composers, sound designers and engineers. We invite you to learn more about our company and products by visiting www.Cakewalk.com.