ROLAND ANNOUNCES 3rd ANNUAL V-ACCORDION FESTIVAL

Now Accepting Audition Videos for National Competition in September

For Immediate Release

Rebecca Genel
Global PR/Media Relations Manager
Roland Corporation
(323) 890-3718
Rebecca.Genel@roland.com

Los Angeles, CA, May 19, 2010 — In conjunction with the fourth International
V-Accordion Festival, Roland U.S. is proud to announce that audition videos are now being accepted for the U.S. National V-Accordion Festival that will take place in Los Angeles on Saturday, September 18, 2010. Contestants can submit their videos until July 15, 2010.

This year’s V-Accordion Festival holds a special significance, as Roland is also celebrating reaching the milestone of 10,000 V-Accordions sold since its launch in 2004. Accordion players everywhere have embraced the versatile nature of Roland V-Accordions, and have discovered that the warm sound and tactile playability of this charming instrument remains unchanged from its traditional relatives.

The National V-Accordion Festival will be held at Roland Corporation U.S. headquarters in Los Angeles, California, and will bring together some of America’s most talented accordionists. The Grand Prize winner will win a Roland FR-7x accordion and a trip to Rome, Italy, to compete for the World Title and 5,000 euros at the fourth International Accordion Festival in October*.

Initial audition entrants may play on a traditional accordion or a Roland V-Accordion, with both amateurs and professionals eligible to compete. The chosen national finalists will then play on V-Accordions, via special loan arrangements by Roland Corporation U.S. and its dealers.

Be a part of the growing number of accordion enthusiasts in the U.S. and around the world by competing in this one-of-a-kind event sponsored by Roland Corporation U.S. For more details, please visit http://www.rolandus.com/go/v-accordion_festival.

*Senior division only.

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About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 38 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit http://www.RolandUS.com.