PRIVACY POLICY

Last modified: December 13, 2023

Your privacy is important to us at Roland Canada Ltd., the principal Canadian affiliate of Roland Corporation, which for 50 years has provided innovative musical instruments and multimedia products (collectively, “Products”) that have fueled inspiration in artists and creators around the world. This Privacy Policy (“Policy”) describes the privacy practices of Roland Canada Ltd. (“Roland”, “we, “us” or “our”). Roland has its Canadian headquarters at 13450 102 Ave Suite 1870, Surrey, BC V3T 5X3. As this website and Policy are intended for Canadian residents, we will use commercially reasonable efforts to reroute you to the appropriate national Roland website for interaction with Roland Corporation based on your geographic location. We will process your personal information that we collect through your interactions with this website in accordance with applicable Canadian federal and provincial privacy laws.

In this Privacy Policy, we provide information about how we collect, use and transfer personal information about any user or visitor to our websites, including, without limitation, www.roland.com/ca, or Roland Backstage which may be accessible via link from www.boss.info/ca, www.v-moda.com, www.dwdrums.com, www.lpmusic.com, www.pacificdrums.com, and any successor website(s) or other websites where this Policy is posted (each, a "Site" and, collectively, the “Sites”), any user of our Products, and any other personal information that we process (collect, use or store) about an individual (collectively, "you" or "your"), and what rights you have regarding your personal information in our custody or control. When we refer to "personal data" or "personal information" in this Policy, which we use interchangeably, we mean information that identifies or which could be used to identify an individual. This Policy also describes the choices available to you regarding our use of your personal data and how you can access and update this information.

By providing your personal information to us, you are consenting to the collection, use and disclosure of your personal information for the purposes set out in this Policy. You have the right to withdraw your consent at any time, subject to limits in applicable law. If you withdraw your consent, that may impact our ability to provide you with our products and services.

This Policy is incorporated into, and forms a part of, the terms of use on the applicable Sites. For more information on the rules governing your use of the Sites and if applicable, purchases from the Sites, please visit the applicable terms of use.

This Policy governs how Roland may collect, use, store and disclose personal information that we obtain through or from individuals who:

• Visit, access, or use the Sites;
• Purchase, access or use the Products or other services available through the Sites or in store;
• Register for an account with Roland;
• Register for our newsletter or other marketing campaigns; and
• Upload content to any Site or communicate directly with us through the Sites, by phone or by email.

We collect various types of personal information from the sources indicated below with respect to your interaction with the Sites and our Products and related offerings. Most of the personal information we collect from you is obtained in the following ways: (1) personal information that you provide to us during registration for certain areas of the Sites, or in connection with your subsequent activities related to the Sites, such as when you choose to subscribe to newsletters or magazines, purchase products or parts, seek customer support or enter contests; (2) personal information we obtain from certain services such as Google Analytics and for Google Analytics Advertiser Features/Display Advertising to analyze user experience and improve the Sites, and possibly for promotional purposes.

As a general rule, we only collect personal information directly from you with your consent, unless otherwise permitted by applicable law. When we need to collect your personal information from a third party, we will only do so with your consent (which may be given to us or to the third party from whom we collect your personal information), unless otherwise permitted by applicable law.

More specifically, we collect the following personal information from the sources listed below for the purposes stated, and disclose it to the third parties listed below:

1. Blog and Community Newsletter; Trade Shows. If you choose to subscribe to our Blog or to our Community Newsletter, we collect your email address, in order to send notifications of new Blog posts, and the Community Newsletter, to you by email. In addition, you may choose to provide us with certain personal information at a trade show or event, such as name, email and telephone number.
2. Community Forums. On the Community pages of the Sites, you may choose to participate in message boards or forums, you may post questions to the Community directly and choose to include some personal information that identifies you, or someone may provide personal information in responding. We do not moderate the message board posts, and merely provide this as a user-friendly service to you. The Community pages are operated by Zendesk, our support system provider. By registering to access the Community Pages, your personal information will be shared with Zendesk, which powers the Community webpages, and may be disclosed to third party social media companies through the Community webpages. For more information about how these social media companies may process your personal information, please see their privacy policies.
3. User Account; Product Registration. If you choose to create an account on the Sites via Backstage, our customer/support portal for users of Roland, BOSS Products and Drum Workshop products, we collect your first and last name and email address, so that you can create an encrypted password-controlled account. This enables you to register a Product so that we can provide you with customer and Product support, as well as information about Roland, BOSS and Drum Workshop Products you may own or are thinking about purchasing. Once you are registered, we may collect additional personal information to facilitate certain activities, as follows: your rebate redemption (requires your shipping address for rebate check); repair/order status (requires your phone number for issuing RA/repair authorization and support ticketing); with your consent, contest entry forms and surveys (may require additional information, such as age and gender). In addition, if you establish an account via SSO (single sign-on) for Roland, BOSS or Drum Workshop Products, which only require your email address, the same account can be used to log into various applications, services or websites as your choose.
4. Roland Cloud Manager. If you choose to download Roland Cloud Manager and Roland Cloud Manager Account, we collect your first and last name and email address so that you can create an encrypted password-controlled account. This enables you to access the content available for your instruments and sounds. Once you are registered, we may collect additional information to facilitate your activities on Cloud Manager.
5. Accessing Backstage and Roland Cloud Manager. Links to access Backstage and Roland Cloud Manager may be available on Roland.com, DWDrums.com, BOSS.info or V-MODA.com. Roland only collects, uses and discloses the personal information that is required to provide support to Roland customers. However, by accessing Backstage and Roland Cloud Manager, your personal information may be collected, used and disclosed by Roland Corporation or and its partners, affiliates and related entities. Please refer to the privacy policy of these partners or affiliates for more information about how your personal information may be processed.
6. GPS Data. We may, to the extent permitted by applicable law and, if required, with your express, opt-in consent, use geo-location/GPS information for identifying out-of-country visitors (via IP address detection), which is generally used to route you to the appropriate Roland national or language website, and to facilitate your use of our Dealer Locator and Service Center Locator pages.
7. Content Management and Metrics. Certain content management and measurement software/services that we use, such as Storyblok, Shopify, Hubspot, Quivers, ZenDesk, Kentico, Adobe Analytics, AudienceX, Active Campaign, and various Google services aimed at usage monitoring and tracking, advertising and retargeting activities, collect device identifiers (such as IP address), date and time of Site access by users and mobile network information including phone number, which enables us, where permitted by applicable law, to gather information about our users, and in certain cases to provide us with more detailed demographics about Site users. Where permitted by applicable law, we also use this information to perform statistical analysis of user behaviour in order to measure interest in various areas of our Sites and to ensure a better user experience on the Sites and with Roland.
8. Tracking. Some of the tracking and retargeting described in the prior paragraph is used by our Site content management software to make you aware of products, promotions and issues that may be of interest to you. Services such as Podium, AudienceX and Google Analytics Advertiser Features/Display Advertising may be used to serve tailored ads to users, and enable features such as Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting. We will only process your personal information in this manner with your opt-in consent, unless otherwise permitted by applicable law.
9. Underage Users. We do not knowingly collect personal information from users under the age of 14. If we are made aware that we have been provided with such personal information, we will take reasonable steps to delete that information.

• Spare Parts; Locating Dealers and Service Centers. We use your personal information to fulfill certain spare parts and Product orders (although most Products are not available for purchase through the Sites), help you locate Dealers and Service Centers in order to make Product purchases and receive customer and technical support, optimize the Sites and the Products that we offer, provide you with information that you request and/or that relates to Product purchases you have made, encourage sales of our Products and improve the overall user experience on the Sites.
• Disclosure of Personal Information. We do not disclose personal information to third parties unless we have informed you, been authorized by you as necessary based on applicable law, or are permitted or required to disclose such information by law. We may share information collected in aggregated form.
• Compliance. We may use your personal information as necessary to comply with our legal and contractual obligations (to the extent permitted by applicable law) and reserve the right to use it if necessary to protect other users of the Sites, employees and our interests, such as in the event of a complaint or dispute. In this regard, we may use personal information as necessary to comply with court orders, legal process, judicial or arbitral proceedings and as requested by government agencies or as necessary to protect our rights and public safety.

Roland will not disclose your personal data to third parties, except in the following circumstances and in accordance with applicable laws:

• With your consent in connection with any use of your personal information for advertising purposes or for use of non-essential cookies.
• To Roland’s service providers, who act on Roland’s behalf as necessary to fulfill Product orders, pre- and post-sales requirements, put you in touch with Dealers and Service Centers, and fulfill the other purposes set forth above (an example would be that credit card information goes to our payment processor). .
• To or between Roland and Roland’s parent corporation (Roland Corporation) and other affiliates (BOSS, Drum Workshop and V-Moda) for the purposes of coordinating our global enterprise's provision and development of Products and services, SSO account creation, product registration for certain Products as well as customer and technical support for such Product, and to coordinate recordkeeping and efficiency with respect to our employees and service providers. .
• As required by applicable law, including, without limitation, in response to any government or regulatory agency request, to cooperate with law enforcement and/or investigations, upon receipt of any court order, or as otherwise required or authorized by applicable law. .
• To a prospective or actual purchaser or seller with respect to Roland’s business or that of a Roland affiliate or business unit in the context of a merger, acquisition or other reorganization or sale of Roland’s business or assets or a Roland affiliate, business unit or line of business. Roland would seek appropriate protection for information in these types of transactions, and would attempt to notify you by email and/or a prominent notice on the Site of any change in ownership and the choices you may have regarding your personal information, once it is legally permissible to do so. .
• To courts and public authorities to protect you, Roland or third parties from harm, including fraud or instances where someone’s safety is at risk. .

Your information, including personal information, may be transferred to, stored and accessed outside of your province, country or jurisdiction of residence. The data protection laws of these jurisdictions may differ from those of your jurisdiction of residence, and your personal information may be subject to access by foreign authorities in accordance with applicable law.

• To contact us for any reason, you can use the Contact Information set forth in Section M below. You may have additional rights under applicable privacy legislation, depending on where you are resident.
• In addition, with respect to email newsletters sent to our users about products, services, clinic schedules or other news using email addresses provided at registration or otherwise: upon your request, we will remove your personal information from our database or permit you to opt-out of further communications of this nature if you simply send an email to remove@rolandus.com, and place the word “remove” in the subject field.
• To change or update any personal information that we hold about you, please send a “remove” email as explained in the bullet point immediately above, and re-register with the new information.

Roland takes reasonable and appropriate precautions — including administrative, technical, organizational and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction. However, no method of data transmission over the Internet, or method of electronic storage, is completely secure. As such, despite our safeguards and protocols, we cannot full guarantee the security of your personal information and you should always exercise caution when disclosing personal information over the Internet.

The Sites may include links to third-party applications, products, services, or external websites which are provided for your convenience and information only. If you access those links, you will leave our Sites. Roland does not endorse or control these third-party websites or their privacy practices, which may differ from Roland's practices. This Policy does not cover the personal information you choose to provide to or that is collected by the owners or operators of these third-party websites. You are encouraged to review the privacy policies of any third-party site you interact with and use reasonable prudence before you allow them to collect and use your personal information. Roland shall not be responsible or liable for any damages or harm suffered while visiting or using an external website.

The Sites may also include third-party API integrations, such as Google Maps and YouTube. Please reference the YouTube Terms of Service and Google Privacy Policy for more information on their privacy practices.

The Sites use cookies.

• A cookie is a small piece of data sent from a website and stored in a user’s web browser while the user is visiting a website. When the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. Third-party cookies are used to compile records of users’ browsing history.
• We use first-party cookies (such as Storyblock, Shopify, Quivers, Hubspot, Kentico, Adobe Analytics and Google Analytics cookies) and third-party cookies (such as DoubleClick and AudienceX cookies) to report how ad impressions, our use of ad services, and interactions by users with these ad impressions and ad services are related to Site visits.
• You can set your browser to notify you when a cookie is sent or to refuse cookies or delete them, but certain features of the Sites may not work as a result.

Roland provides procedures for you to keep your personal information accurate, complete, and up-to-date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Whenever we use your personal information to render a decision concerning you, we will retain your personal information for a minimum period of one year (or as required by applicable law).

We will make a reasonable effort to ensure that personal information we are using or disclosing is accurate and complete. You can help ensure that your contact information and preferences are accurate, complete, and up-to-date by contacting us using the contact information provided below or updating your account.

Depending on your jurisdiction of residence, you may have the right to request correction of your personal information held by Roland. If you demonstrate the inaccuracy or incompleteness of personal information, we will amend the information as required. If appropriate, we will send the amended information to third parties to whom the information has been disclosed.

If we do not correct the personal information, we will annotate the personal information under our control with a note that the correction was requested but not made.

Depending on your jurisdiction of residence, you may have a right to access your personal information held by us.

We will make the information available within the timelines required by applicable law. The right to access your personal information is not absolute but subject to limits in applicable law.

Where an access request is refused, we will notify you in writing, document the reasons for refusal and outline further steps which are available to you.

Quebec Residents.

If you are a resident of the province of Quebec, or if the Québec Act respecting the protection of personal information in the private sector (RLRQ, c. P-39.1) otherwise applies to your personal information, in addition to the other provisions, rights and protections set out in this section and which apply to all residents of Canada, you have the right to:

• Request, in certain circumstances, that we cease disseminating your personal information or to de-index any hyperlink that allows access to that personal information by technological means, if such dissemination contravenes applicable law or a court; and
• Request that a copy of your personal information that we hold be communicated to you in a structured, commonly used technological format, and that this information be communicated to any person or organization authorized by law to collect such information.

Roland may update this Policy from time to time to reflect changes to our information management practices. Changes will be effective 48 hours from the time the modifications are posted on the applicable Sites. If we make material changes to this Policy, we will notify you by email or by means of a notice on the applicable Sites’ homepage. In addition, please check the "Last Modified" date at the top of this Policy, which will indicate when the last changes have been made to this Policy. Any changes to this Policy will apply to existing information, as well as information collected after the effective date of such changes. To the maximum extent permitted by applicable law, your continued use of the applicable Sites after such changes are effective constitutes your acceptance of such changes. If, as a result of these changes, we need to collect or process your personal information for new purposes, or if otherwise required by applicable law, we may ask you to consent to such new uses. If you do not consent to any changes to this Policy, do not continue to access or use the applicable Sites.

We encourage you to periodically review this page for the latest information on our privacy practices.

If you have questions or complaints, or to exercise your rights as set out in this Policy, please contact us at:

Roland Canada Ltd.
Attention: Privacy Officer
13450 102 Ave Suite 1870
Surrey BC, V3T 5X3
Or via email at rcm-privacypolicy@roland.com.