Music brings happiness and energy to our daily lives and has the universal power to connect people. We continue to push the boundaries of what “sound” can achieve, taking on the challenge of developing innovative electronic musical instruments that help create a future where everyone can enjoy music without limitations.
Around the world, many people dream of “learning to play music” or “enjoying playing again,” yet hesitate because of their environment or personal concerns, or have given up after trying. We believe that delivering the joy of performing to these latent music fans and creating an environment where they can enjoy music for many years is essential to cultivating new musical cultures and enriching people's lives.
To bring this future to life, we are focusing on three key initiatives.
First, by connecting electronic instruments to networks and integrating them seamlessly with apps and cloud services, we aim to create a world where the performance experience continues uninterrupted and expands naturally. Additionally, by expanding our direct-to-consumer presence globally—beginning with Roland Stores—we will enhance the value of the customer experience for players of all skill levels, supporting them from the moment they consider a purchase to the everyday enjoyment of continued music-making.
Next, we are accelerating the electronic evolution of pianos, drums, wind instruments, and more—while also exploring the electronic transformation of entirely new instrument categories. Through the unique expressiveness and convenience of electronic instruments, we seek to encourage people to take their first step into music and empower the creation of new musical styles and performances. Furthermore, through broad collaboration with partners and leveraging cutting-edge technologies such as AI, we will continue to expand the future possibilities of electronic musical instruments.
We are also strengthening our efforts in emerging markets, where economic growth is expected to drive a significant increase in the number of music makers. In regions such as China, India, and Latin America—rich with diverse musical cultures—we will provide products and services that resonate with each culture, inspire the next generation of creators, and support sustainable growth.
Our brand message, “WE DESIGN THE FUTURE,” reflects our commitment to continually challenge ourselves with new creativity, never settling for the past. By empowering the creativity of artists and enriching the joy of everyday users, we will work together with music lovers everywhere—and with the creators of tomorrow—to shape new musical experiences.
WE DESIGN THE FUTURE Together.
Masahiro Minowa
CEO and Representative Director