We at Roland believe that, in order to be successful in both the development of the entire society and sustainable business growth at the same time, it is essential that the industry and companies engaged in musical and video culture develop and flourish. Because of this, we are striving for coexisting and competing with other companies in the same line of business in a sound form that is benefitable to customers and, at the same time, doing fair trade which enable us to flourish with the business partners.
In addition, we are targeting at forming the structure in which we can provide customers with the best experience of purchasing, by cooperating with our dealers. We are also making effort to reinforce supply chain management, targeting at realizing a supply system that enables us to provide customers the products and services they want without delay, through strengthening the relationship with the suppliers.
Strengthening the Relationship with the Dealers
In order to make our customers more aware of the appeal of our products, in addition to the strengthening of the direct ties between Roland and customers through our digital marketing scheme, we are proceeding with conversion marketing activities in cooperation with dealers. Also, through our Store-in-Store expansion, we have built up an environment which allows customers to interact with actual products and specialist advice at the point of sale.
Conversion Marketing
These are marketing activities carried out with cooperation of our dealers aiming at the creation of shared customers, and surpassing the conventional dealer relationship. Under the relationship with dealers, who are directly connected to our customers, we utilize digital marketing to drive purchases by these customers.
Store in Store
We have placed the space for exclusively displaying Roland/BOSS/V-MODA brand products in our dealers of major cities around the world. We have assigned well-trained specialist staff members in these Store-in-Store installations to provide an experience unique to bricks and mortar stores; [1] touching and trying the products, [2] discussing the customer's needs, and [3] understanding the products to purchase them. To drive footfall, we make promote the locations to our customers through digital marketing and guide them to actually try the products in a fully branded environment.
Strengthening the Relationship with our Suppliers
Based on the relationship of confidence with our suppliers, we are promoting fair trade taking into consideration of “QCD” (Quality, Cost, Delivery) plus matters concerning environment.
We are regularly holding supplier conferences, for the purpose of explaining our business strategy together with our policy for procurement and manufacture, and ask them for cooperation in their implementation. At the same time, we place emphasis on regular visits and communication at management level, to construct strong and friendly relationships and to build up sustainable supply chains.
Procurement Policies（PDF）
Dealing with Conflict Minerals
In the Democratic Republic of the Congo and its surrounding resource-rich countries in Africa, armed groups and national military forces are making cause of conflicts and committing inhumane acts in order to use the interests of minerals as funds for their activities. We strive to prevent using of the conflict minerals, Tantalum, Tin, Tungsten and Gold etc. from bringing a money source and benefit to the parties violating Human Rights.