Switzerland Field Marketing Coordinator

Job Description
We are looking for a talented, enthusiastic individual with previous experience in Music Industry and/or wholesale marketing to join our European marketing team. Under the supervision of the Regional Marketing manager, you will be the marketing champion of Roland / Boss / V-Moda products for your respective territory.

JOB LOCATION – Remote outside Switzerland / based in East of France, Paris or Milano office
CONTRACT TIME – Full-Time

Objectives of this Role

  • Work closely with European Marketing Team and assist with campaigns and new product launches.
  • Develop Local market plan for Roland / Boss / V-Moda brands that will drive awareness, consumer engagement, conversion.
  • Develop and execute the Key Dealer plan on a quarterly basis.
  • Coordinate local marketing campaigns with sales activities / opportunities.
  • Coordinate the execution in your respective area of Global & Local marketing campaigns, leverage internal support and drive collaboration between all stakeholders.
  • Maintain effective internal communications to ensure that all relevant SUs functions are kept informed of marketing objectives.
  • Manage & track the local’s marketing budget.
  • Publication of all marketing material in line with marketing plans.
  • Work cross-functionally with Sales, Marketing, Demand Generation Teams to drive local marketing campaigns and to ensure consistent messaging.
  • Overall responsibility for brand management and corporate identity at local level. • Monitor and support in recap and analysis process to communicate ROI and provide recommendations to the Regional marketing manager.

Daily and Monthly Responsibilities

  • Work in partnership with local Product & Sales team, develop local campaigns to reach our Kpis in term of acquisition, conversion and sales objectives.
  • Responsible of the PR local relationship, agreement and work closely with European & local team to maintain quality and consistency of local influencers.
  • Execute on multi-channel campaigns across customer journey, ensure the alignment of communications and message across all channels following Roland guidelines.
  • Update global and local content for stakeholders and internal touch points.
  • Establish Key Dealer plan with budget guidelines.
  • Manage events, book venues and order marketing materials requested.
  • Identify effectiveness and impact of current marketing initiatives with track and analysis, optimize accordingly with the support of European marketing team.
  • Present ideas and final deliverables to internal and external stakeholders, communicate with Regional marketing manager about marketing campaigns, plans and budgets.

Competencies, Skills, Knowledge & Abilities

  • Level of languages :
    • German : Bilingual or Native ( REQUIRED )
    • English : Fluent
    • French : is a plus
  • Postsecondary degree, diploma or certificate in Communications, Marketing or a relevant area of study.
  • Digital expertise on social networks, marketing automation, CRM, SEO and conversion.
  • Minimum of 3 years proven experience executing marketing plans and campaigns
  • Excellent written and verbal communication skills
  • Experience representing corporations at events or Key dealer visits.
  • Strong project management skills, multitasking and proactive.
  • Ability to prioritize and coordinate multiple projects and competing work demands.
  • Ability to see the “big picture” while managing several small projects.
  • Metrics-driven marketing mind with eye for creativity.
  • Ability to carry out instructions furnished in written or oral form.
  • Computer proficient with Microsoft Office 365.
  • Personable, presentable and flexible
  • Ability to travel

We offer an international work environment, competitive salary and benefits. If you are interested in advancing your career in an exciting and challenging worldwide company which design the future of musical intruments, please e-mail your resume with a cover letter to : RSE.HR@roland.com

We thank all candidates for submitting their resume, however, only those selected for an interview will be contacted.

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