Medium-Term Business Goal

In today's rapidly changing world, Roland continues to provide the best solutions for customers through conventional hardware and software products. We also offer content, service, and various support activities that give customers the ability to have fulfilling music and video experiences.

Roland wants everyone to feel the joy of creativity and is committed to becoming the company of choice for those people seeking the most from their creative endeavors.

Corporate Vision

Create more Roland fans through unique and innovative product design

Providing attractive products is the most important and fundamental part of our company activities. In the planning and development of new products, we will put the highest priority on creating products that customers will be proud to own, show and use. To help achieve this, we will enhance our before-and-after services as well as software content. In order for more people to enjoy a relationship with Roland, we will offer the enjoyment of music and video through a wider scope of products and services.

Lead globally with consistent profitability and strong growth

In order to provide customers with attractive products and valuable services, the consistent profitability and strong growth of the company is essential. We aim to be a well balanced, leading company in the musical instruments industry by simplifying all internal operations constantly and establishing a powerful global branding and distribution channel strategy.

Represent Roland with pride and the motivation to promptly overcome challenges with a spirit of determination

We believe that an excellent company requires an excellent in-company management. We are undertaking internal measures to continually develop the ability and satisfaction of our key people. We will empower internal management by respecting each member’s autonomy in an open corporate culture, so that all corporate members can obtain a sense of urgency and the spirit to overcome the challenges of today to become the leading businessmen and businesswomen of the future.