Consolidated Net Sales FY 2011 (Ended March 31, 2011)
Electronic Musical Instruments Business
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Sales of synthesizers grew year on year, thanks to such factors as active introduction of products to electronics mass merchandisers and major online retailers, in addition to robust sales of entry-type products, in North America. As for sales of amplifiers for musical instruments, sales of products for battery-powered instruments remained solid, especially in Asia. Meanwhile, in spite of robust sales of low-end products in the first half of the current fiscal year, sales of electronic drums fell year on year, owing to sluggish sales overall in our major markets of Japan, North America, and Europe in the latter half of the period. |
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Guitar effects are one of our mainstays. Sales of low-end multi-functional guitar effects made up for stagnant sales of high-end products. In addition, sales of vocal effects were strong and grew year on year, mainly in Europe and Central and South America. Also, although sales of guitar tuners were weak, sales of new multi-track recorder products for guitars, which went on sale in the latter half of the fiscal year, were robust. |
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Sales of digital pianos with the SuperNATURAL Piano sound engine and stylish-type products were strong mainly in Japan and Europe, posting significant year-on-year growth. In North America, the expansion of our shop-in-shops and the adoption of our products in educational facilities contributed to a strong performance. Sales of electronic accordions grew robustly, especially in Europe, and although the scale of sales is not large, steady market growth was seen. |
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With respect to professional video, professional audio and computer music equipment, sales of new audio and video mixers, compatible with the market which is becoming increasingly digital, were strong. In addition, new all-in-one AV mixer for web streaming, for which demand is expected in a wide range of applications, also contributed to sales in Japan. Overall, sales for this segment rose significantly year on year. Meanwhile, sales of computer music equipment and portable recorders were weak, especially in Japan and North America, despite our efforts to stimulate the demand through the introduction of new products. |
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Sales of products including sound engine for online karaoke machines decreased significantly in Japan and Asia. |
Computer Peripherals Business
Demand for printers expanded as a result of the proposal of new expressions using metallic colors and the expansion of the lineup, thus substantially driving sales for this segment. With respect to the printer models with printing functions in which ink is hardened through ultraviolet exposure, the Company strove to capture printing demand by introducing new products that allow packages, labels and other items that respond to the needs of the commercial printing market to be manufactured on a trial basis.
In 3D products, sales of our mainstay machines recovered through such measures as the introduction of examples of use on the Internet and exhibitions, and at the same time, sales were robust due to the proposal of new applications for the manufacturing industry. In cultivating new markets, the Company introduced milling machines for the dental market, and deployed sales in collaboration with the relevant trading companies and equipment manufacturers.
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